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"A satisfied website
visitor becomes an effective resonance box for the
goods and services provided. Instead an unsatisfied
visitor starts a negative interpersonal
communication flow."
The reasons that induce a websurfer to choose a
website or a specific webpage are much more complex
than how Web Masters think.
Beyond technical characteristics, usability
valuation, speed, website contents, there are also
unpredictable reasons such as the feeling that the
websurfer establishes with the website.
We could call it the human component, a parameter
that influences much also real life.
Right in order to find out the constitutive elements
of this kind of attraction companies are beginning
to analyse data coming from Web intelligence in
order to tune the website to websurfers' tastes and
thus improving online experience
Clickstream analysis, for instance, gives you
precious information to improve website design,
product offers and its general attraction in order
to make your website more interesting and to induce
visitors to stay on it more time.
Web search engines guaranteed ranking
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